Who Benefits from a Craft Beer Guide?
Craft beer is all the rage today – you’ll find it being served everywhere from your local brewpub to the White House. With that popularity has come an incredible diversity of brands and styles, too. You will find a rich experience in the world of craft beer, but it can be a confusing place for those new to the industry. This is where a craft beer guide comes into play. What is a craft beer guide and who can benefit from one?
Enter the Experts
Beer guides, or cicerones, are experts on the new brews out there, from IPAs to Russian Imperial stouts and everything in between. A program was launched by the Craft Beer Institute to provide certification for those entering the industry who wanted to be the go-between for consumers and craft brewers. Simply put, one of these guides can help newcomers get comfortable with their options and learn more about what the various beers out there are really like. They take the guesswork out of the process and make it simpler to find a great brew the first time.
When you hear the word sophistication used in conjunction with alcohol, it’s usually to do with wine. However, modern craft brews are just as sophisticated. Craft brewers take time and effort to create the right balance of characteristics for their brews and appreciating all of that takes some doing. A craft beer guide works much like a wine sommelier – creating lists of brews, pairing beers with foods and making sure that different types are stored at the right temperature.
As you can see, these guides are not just for consumers. They can also be of use to restaurants and bars where there is no one very familiar with what the craft beer world has to offer.
Beer Server Certification
In addition to beer cicerone certification, there are beer server certifications, too. This education allows servers to have quite a bit of knowledge concerning beer, brewing and the various options on the market today. It can be a great way to help drinkers find the right option for their meal or for their night out. More and more restaurants and bars are employing both cicerones and certified servers to help ensure that their patrons are able to choose the perfect brew every time.
The industry is certainly changing, and these certificate programs are only one sign of the impact that craft brewing is having on the world at large.