Beer Packaging – A Wild and Wonderful World

We’ve all heard the expression, “Don’t judge a book by its cover.” The same rule holds true in the world of beer. Some of the best beers can come out of some of the most unassuming (or downright bad) packaging materials. However, some of the world’s big brewers are hoping to change that. There’s a spate of interesting packaging out there today and some of it is downright strange. A quick glance at the shelves in your local supermarket will show you at least some of these.

Cold Alert Technology

Several breweries have created bottles that tell you when the beer is cold enough to drink. While Coors Light is probably the one that you think of first, there are others out there using the same type of packaging. It seems to work, but it also seems a bit needless.

The Vortex

If you have seen bottles with swirled lines in their necks, you’ve encountered vortex technology. This design is meant to help boost the aroma in your beer and improve the taste as well. However, most people say that it doesn’t really work (partially because if you’re drinking from the bottle, you won’t notice much aroma anyway – that requires the right beer glass).


Unless you’ve been living under a rock, you’ve noticed those aluminum beer bottles out there. Some of these have caps that can be resealed while others don’t. The point of aluminum bottles is that they block out all the harmful light and they’re lighter than glass. Resealable bottles can also be capped if you don’t feel like drinking the entire thing at one time.

Tactile Ink on Cans

Textured inks have recently made their debut with Heineken. The beer features raised “condensation” on the can. Honestly, apart from the novelty factor, there’s very little point in this, though it is a conversation starter.

Variety Packaging

You’ll find quite a few different brands getting in on the “variety is the spice of life” thing. From Blue Moon to Sam Adams to brands from south of the border, variety packs have hit in a big way. This is actually one of the best things for beer lovers as it lets you sample different brews without having to buy a 6-pack of each beer in the variety pack.

There are other changes coming to beer packaging. As long as breweries need a way to make their product stand out from the crowd, you’re sure to find at least a few oddball packaging ploys out there.