Posts filed under Design and Packaging

Sexism and Craft Beer: A Bad Pairing

Beer pairing has come a long way from the days when you might gulp a Budweiser while gnawing on a piece of pizza or down a Coors Light with your burger. In fact, an entire industry has grown up around beer and food pairings, beer and music pairings, beer and art pairings and more. However, not all such combinations are good things. For example, take sexism and craft beer. That’s definitely a fusion that we should all strive to avoid, from breweries to beer lovers. 

 

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Posted on September 1, 2015 and filed under 2015, The Business of Beer, Legalities and Beer, Design and Packaging.

The Rise of Build Your Own Six Packs – What’s It All About?

You stop in at your local bottle shop to pick up some suds for the weekend. You grab a six-pack of your preferred brew and head to the checkout. Then, you head home, where you’re able to enjoy those six beers (in either bottled or canned form). That’s how most beer lovers do things, but it’s beginning to change.

 

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Posted on February 1, 2015 and filed under Beer Styles and Trends, Design and Packaging.

Bottling and Canning – Brewers Are Changing the Face of Beer Shelves

What would you say is the most visible characteristic of a beer? Is it the packaging? Perhaps it’s the brewery’s name, or the logo they choose for that particular type of beer. All of these are certainly visible elements, but increasingly, breweries are relying on unique bottle and can shapes to catch your eye and encourage you to take their product home. Some are even going a step or two further with their bottling efforts. 

Posted on August 1, 2013 and filed under Design and Packaging.

The Metal Movement – Craft Brewers Can It

When you peruse the craft brew offerings at your local liquor or grocery store, chances are pretty good that your gaze is reflected in shiny glass bottles for the most part. Cans have been limited to big beer companies. However, things are changing and it might not be too long before you see your favorite craft beer in a metal can rather than a curvy glass bottle. What’s up with the shift and who’s leading the charge?

Posted on March 1, 2013 and filed under Design and Packaging.

The Beer Can: A Patriotic Marketing Tool for Breweries

Most beer cans have a relatively recognizable design – the classic Budweiser can is an excellent example. Once a brewery hits on a good design for their cans, they’re usually pretty wary about making too many changes to it. That makes a lot of sense. A good design is immediately recognizable to the company’s customers and makes for good advertising. Changes can lead to confusion with buyers and can even make it hard to find the beer on a store’s shelves. However, with that being said, quite a few companies are making changes to their can designs.

Posted on July 1, 2012 and filed under Design and Packaging.

The Changing Face of Beer Branding

Once upon a time, beer branding efforts were rather mundane. You had recognizable can and bottle designs that consumers could easily recognize in the grocery store cooler, but there was little beyond that. Part of the reason for this lack of diversity in the past was the simple fact that there was very little in the way of competition. Big Beer was really your only option, and depending on where you lived, you had only a handful of those selections. Today, the story has changed significantly.

Posted on November 14, 2011 and filed under Design and Packaging.

The Move toward Greener Beer Packaging

When you think of beer packaging, chances are that you immediately think of the cardboard six-pack holder or the cardboard case. However, packaging goes far beyond what keeps your beer bottles or cans together. The largest consideration in beer packaging is actually those very bottles and cans! There is a growing movement toward greening up this aspect of the industry.

Posted on April 29, 2011 and filed under Green, Design and Packaging.

Excellent Craft Brews Go Into Cans

For a very long time, the battle of bottles versus cans has raged. Despite any personal preference you might have, the emerging trend is clear – cans are the way to go. While many craft breweries still prefer to bottle their suds in glass, you'll find a growing number of them opting to put their brews in the confines of an aluminum can. Why is this? What brewers are turning to aluminum and eschewing the use of glass altogether?

Posted on March 18, 2011 and filed under Design and Packaging.

Holy Container Wars! Metal Makes a Comeback

Craft beers come in glass bottles, right? Well, that might be changing, whether you like it or not. The container wars have gone on for as long as both metal cans and glass bottles have been available, but more and more craft brewers are making the switch to metal. Why is this? Actually, there are several reasons for this shift. Only 10 years ago, there were no American craft breweries using cans. Today, there are more than 100 doing so.

Posted on February 18, 2011 and filed under Design and Packaging.