Posts tagged China
The Thirsty Dragon – Big Beer Eyes China for Sales Boost

When most people think of China, they conjure images of the Great Wall or perhaps the Forbidden City. They think of cultural foods, or rich history and diverse cultures. However, more and more people are thinking “beer” – at least big breweries are. The Chinese market is one of the fastest growing in the world and that includes the market for premium beer, a fact that Heineken and Anheuser-Busch are both attempting to exploit. Why are so many breweries looking East, though?

Read More